Optimización del embudo de ventas con inteligencia artificial

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dc.contributor.advisorRojas Sánchez, Germán Mauricio
dc.contributor.authorSanabria Duarte, Alexandra
dc.contributor.authorToledo Piñeros, Angela Ximena
dc.date.accessioned2024-09-10T18:59:43Z
dc.date.available2024-09-10T18:59:43Z
dc.date.issued2024-08
dc.description.abstractEl presente trabajo aborda la identificación y la resolución de cuellos de botella en el embudo de ventas mediante la aplicación de la Inteligencia Artificial (IA). Se propone una metodología basada en el análisis predictivo, la automatización y personalización, y el seguimiento automatizado para mejorar la eficiencia y efectividad en cada etapa del embudo de ventas. Se presentan conclusiones basadas en estudios de caso y ejemplos prácticos que demuestran la efectividad de la IA en la optimización del embudo de ventas.
dc.description.abstractenglishThis article explores how artificial intelligence (AI) can optimize the sales funnel by identifying and resolving bottlenecks. A methodology is proposed based on predictive analytics, automation, and personalization to improve efficiency and effectiveness at all stages of the sales funnel. The conclusions are supported by case studies and practical examples demonstrating the effectiveness.
dc.description.degreelevelPregradospa
dc.description.degreenameProfesional en Marketing y Transformación Digitalspa
dc.format.mimetypeapplication/pdf
dc.identifier.instnameinstname:Universidad El Bosquespa
dc.identifier.reponamereponame:Repositorio Institucional Universidad El Bosquespa
dc.identifier.repourlrepourl:https://repositorio.unbosque.edu.co
dc.identifier.urihttps://hdl.handle.net/20.500.12495/12979
dc.language.isoes
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.publisher.grantorUniversidad El Bosquespa
dc.publisher.programMarketing y Transformación Digitalspa
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dc.relation.referencesGadea, J. (s/f). AI sales funnel: 5 AI tools to optimize your funnel. Sales-Mind.Ai. https://sales-mind.ai/blog/ai-sales-funnel
dc.relation.referencesKay, K. (2023). Sales funnel optimization: Boosting conversion rates at every stage. Thesalesconnection.com. https://thesalesconnection.com/blog/sales-funnel-optimization
dc.relation.referencesKrysik, A. (2024). Netflix Algorithm: How Netflix Uses AI to Improve Personalization. Strato Flow. https://stratoflow.com/how-netflix-recommendation-algorithm-work/
dc.relation.referencesMishra, P. (2020). How to use AI for sales funnel optimisation in your business. Digital Doughtnut. https://www.digitaldoughnut.com/articles/2020/may-2020/how-to-use-ai-for-sales-funnel-optimisation
dc.relation.referencesMoser, J. (2022). How to Optimize Your Lead Conversion Rate: Metrics, Tips, & More. Smith.Ai. https://smith.ai/blog/how-to-optimize-your-lead-conversion-rate-metrics-tips-more
dc.relation.referencesNelson, R. (2024). Revolutionizing retail: the impact of AI and automation on customer retention. IntelePeer. https://intelepeer.ai/blog/revolutionizing-retail-the-impact-of-ai-and-automation-on-customer-retention
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dc.relation.referencesPérez, O. (2021). Embudo de ventas: 5 tips para optimizarlo y generar ventas. Test Nextup. https://blog.nextup.com.mx/embudo-de-ventas-5-tips-para-optimizarlo-y-generar-ventas/
dc.relation.referencesPGR. (s/f). Cómo optimizar tu embudo de ventas para mejorar las conversiones B2B. Pgrmt.com. https://www.pgrmt.com/blog/optimizar-embudo-de-ventas-para-mejorar-conversiones-b2b
dc.relation.referencesRomford, J. (2023). AI Powered Funnels – Understanding The New Paradigm. Agility Portal. https://agilityportal.io/blog/ai-powered-funnels
dc.relation.referencesSalesforce. (2023). La nueva generación de Einstein, la tecnología de IA de Salesforce, principal novedad en Dreamforce 2023. Salesforce. https://www.salesforce.com/es/company/news-press/press-releases/2023/09/20230913/
dc.relation.referencesSalestable. (2024). Optimize Your Sales Funnel for Revenue Growth in 2024. Salestable. https://www.salestable.ai/blog/optimize-your-sales-funnel-for-revenue-growth-in-2024/
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dc.relation.referencesSonaike, T. (2024). The Al Sales Funnel: How It’s Changing the Game for Sales Leaders. Copy.Ai. https://www.copy.ai/blog/ai-sales-funnel
dc.relation.referencesZendesk. (2023). Embudo de ventas: ¿qué es y cómo hacerlo en tu empresa? Zendesk. https://www.zendesk.com.mx/blog/embudo-de-ventas/
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internationalen
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.accessrightshttps://purl.org/coar/access_right/c_abf2
dc.rights.localAcceso abiertospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectAutomatización
dc.subjectInteligencia artificial
dc.subjectEmbudo de ventas
dc.subjectOptimización
dc.subjectAnálisis predictivo
dc.subject.ddc382
dc.subject.keywordsAutomation
dc.subject.keywordsArtificial intelligence
dc.subject.keywordsSales funnel
dc.subject.keywordsOptimization
dc.subject.keywordsPredictive analytics
dc.titleOptimización del embudo de ventas con inteligencia artificial
dc.title.translatedOptimization of the sales funnel with artificial intelligence
dc.type.coarhttps://purl.org/coar/resource_type/c_7a1f
dc.type.coarversionhttps://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.hasversioninfo:eu-repo/semantics/acceptedVersion
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa

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