Integración de estrategias de precios y prácticas sostenibles en la  cadena de suministro

Álvarez Paz, Carolina; Ávila Rodríguez, Angélica María; Zárate Villamizar, Diana Paola

Integración de estrategias de precios y prácticas sostenibles en la cadena de suministro

dc.contributor.advisor	Nonato Acevedo, Euler Mendivelson
dc.contributor.author	Álvarez Paz, Carolina
dc.contributor.author	Ávila Rodríguez, Angélica María
dc.contributor.author	Zárate Villamizar, Diana Paola
dc.date.accessioned	2024-12-06T16:34:26Z
dc.date.available	2024-12-06T16:34:26Z
dc.date.issued	2024-11
dc.description.abstract	El objetivo del estudio era analizar los distintos sistemas de precios, sostenibilidad y coordinación en la cadena de suministro, enfocándose en cómo estas áreas impactan la rentabilidad, la competitividad y el bienestar del consumidor. Para ello, se revisó la literatura relacionada con la optimización de precios en contextos de alta competencia, la gestión de la logística inversa y la sostenibilidad en diversas industrias. En concreto, la metodología utilizada fue un análisis exhaustivo de los estudios previos que abordan temas de estrategias de precios en minoristas en línea, competencia entre puertos, y el impacto de las políticas gubernamentales en la logística inversa y la producción sostenible. Los resultados pusieron de manifiesto la importancia de la coordinación de la cadena de suministro, especialmente en circunstancias caracterizadas por una intensa competencia, donde las decisiones de precios influyen en la rentabilidad de los actores involucrados. Se observó que la integración de estrategias sostenibles, como la remanufactura y el reciclaje, tiene el potencial de aumentar la eficacia y rentabilidad de las empresas, además de ofrecer ventajas a los clientes. Además, se identificó que las políticas gubernamentales, como los incentivos para la reducción de emisiones, favorecen la adopción de prácticas sostenibles y promueven la competitividad. En conclusión, el estudio demostró que las estrategias de precios, la sostenibilidad y la eficacia de la cadena de suministro está entrelazada con el hecho de que ésta debe coordinarse a la perfección entre los actores de la cadena es clave para mejorar tanto los resultados económicos como el impacto ambiental.
dc.description.abstractenglish	The objective of the study was to analyze the different pricing, sustainability and coordination systems in the supply chain, focusing on how these areas impact profitability, competitiveness and consumer welfare. To this end, the literature related to price optimization in highly competitive contexts, reverse logistics management and sustainability in various industries was reviewed. Specifically, the methodology used was a comprehensive analysis of previous studies that addressed issues of pricing strategies in online retailers, inter-port competition, and the impact of government policies on reverse logistics and sustainable production. The results highlighted the importance of supply chain coordination, especially in circumstances characterized by intense competition, where pricing decisions influence the profitability of the actors involved. It was observed that the integration of sustainable strategies, such as remanufacturing and recycling, has the potential to increase the efficiency and profitability of companies, in addition to offering advantages to customers. In addition, it was identified that government policies, such as incentives for emissions reduction, favor the adoption of sustainable practices and promote competitiveness. In conclusion, the study showed that pricing strategies, sustainability and supply chain efficiency is intertwined with the fact that the supply chain must be seamlessly coordinated among the actors in the chain is key to improving both economic performance and environmental impact.
dc.description.degreelevel	Especialización	spa
dc.description.degreename	Especialista en Negocios Internacionales	spa
dc.format.mimetype	application/pdf
dc.identifier.instname	instname:Universidad El Bosque	spa
dc.identifier.reponame	reponame:Repositorio Institucional Universidad El Bosque	spa
dc.identifier.repourl	repourl:https://repositorio.unbosque.edu.co
dc.identifier.uri	https://hdl.handle.net/20.500.12495/13630
dc.language.iso	es
dc.publisher.faculty	Facultad de Ciencias Económicas y Administrativas	spa
dc.publisher.grantor	Universidad El Bosque	spa
dc.publisher.program	Especialización en Negocios Internacionales	spa
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dc.rights	Atribución-NoComercial-CompartirIgual 4.0 Internacional
dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.rights.accessrights	http:/purl.org/coar/access_right/c_abf2/
dc.rights.local	Acceso abierto	spa
dc.rights.uri	http://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subject	Logística inversa
dc.subject	Gestión de la cadena de suministro
dc.subject	Estrategias de precios
dc.subject.ddc	382
dc.subject.keywords	Reverse Logistics
dc.subject.keywords	Supply chain management
dc.subject.keywords	Pricing strategies
dc.title	Integración de estrategias de precios y prácticas sostenibles en la cadena de suministro
dc.title.translated	Integration of pricing strategies and sustainable practices in the supply chain
dc.type.coar	https://purl.org/coar/resource_type/c_7a1f
dc.type.coarversion	https://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.driver	info:eu-repo/semantics/bachelorThesis
dc.type.hasversion	info:eu-repo/semantics/acceptedVersion
dc.type.local	Tesis/Trabajo de grado - Monografía - Especialización	spa