La generación de los millennials frente al consumo socialmente responsable
| dc.contributor.author | Peñalosa Otero, Mónica Eugenia | |
| dc.contributor.author | López Celis, Diana María | |
| dc.date.accessioned | 2020-11-11T21:33:01Z | |
| dc.date.available | 2020-11-11T21:33:01Z | |
| dc.description.abstract | El propósito de esta investigación es profundizar en el conocimiento y en las actitudes frente al consumo socialmente responsable (CSR), y el aporte de la comunicación en la construcción de una actitud positiva respecto al tema, en jóvenes de clase media | spa |
| dc.description.abstractenglish | The purpose of this research is to deepen the knowledge and attitudes about socially responsible consumption (SRC) and the contribution of communication in building a positive attitude on the issue, young typical middle class between 18 and 25 years (Mill | eng |
| dc.identifier.doi | https://doi.org/10.18270/cuaderlam.v12i23.2127 | |
| dc.identifier.instname | instname:Universidad El Bosque | spa |
| dc.identifier.issn | 2248-6011 | |
| dc.identifier.issn | 1900-5016 | |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad El Bosque | spa |
| dc.identifier.repourl | repourl:https://repositorio.unbosque.edu.co | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12495/4702 | |
| dc.language.iso | es | |
| dc.publisher | Universidad El Bosque | spa |
| dc.publisher.journal | Cuadernos Latinoamericanos de Administración | spa |
| dc.relation.ispartofseries | Cuadernos Latinoamericanos de Administración; Vol 12 No 23 (2016); 73-82 | spa |
| dc.relation.uri | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/2127 | |
| dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | * |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.accessrights | https://purl.org/coar/access_right/c_abf2 | |
| dc.rights.creativecommons | 2016-12-20 | |
| dc.rights.local | Acceso abierto | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0 | * |
| dc.subject | Consumo socialmente responsable CSR | |
| dc.subject | Millennials | |
| dc.subject | Actitud | |
| dc.subject | Comunicación | |
| dc.subject.keywords | Socially Responsible Consumption (SRS) | |
| dc.subject.keywords | Millennials | |
| dc.subject.keywords | Attitude | |
| dc.subject.keywords | Communication | |
| dc.title | La generación de los millennials frente al consumo socialmente responsable | |
| dc.title.translated | The millennials generation against the socially responsible consumption | |
| dc.type.coar | https://purl.org/coar/resource_type/c_6501 | |
| dc.type.driver | info:eu-repo/semantics/article | |
| dc.type.local | Artículo de revista | |
| dc.type.redcol | https://purl.org/redcol/resource_type/CJournalArticle |