Tendencias de investigación en neuromarketing
dc.contributor.author | Botello Bermúdez, Sergio Orlando | |
dc.contributor.author | Vega, Karem Tatiana Suárez | |
dc.date.accessioned | 2020-10-23T19:32:45Z | |
dc.date.available | 2020-10-23T19:32:45Z | |
dc.description.abstract | En esta investigación, se realiza una revisión de la literatura en el área de neuromarketing a nivel mundial, disciplina clasificada ,como nueva, y que, al tener esta característica, no se cuenta con evidencias suficientes, que muestren tendencias y/o | spa |
dc.description.abstractenglish | In this research, a review of the literature in the area of neuromarketing is carried out worldwide, discipline classified as new, worldwide, discipline classified as new, and what, having this feature, there is still insufficient evidence, that show tren | eng |
dc.identifier.doi | https://doi.org/10.18270/cuaderlam.v14i27.2654 | |
dc.identifier.instname | instname:Universidad El Bosque | spa |
dc.identifier.issn | 2248-6011 | |
dc.identifier.issn | 1900-5016 | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad El Bosque | spa |
dc.identifier.repourl | repourl:https://repositorio.unbosque.edu.co | |
dc.identifier.uri | https://hdl.handle.net/20.500.12495/4575 | |
dc.language.iso | spa | |
dc.publisher | Universidad El Bosque | spa |
dc.publisher.journal | Cuadernos Latinoamericanos de Administración | spa |
dc.relation.ispartofseries | Cuadernos Latinoamericanos de Administración, Vol 14 No 27 (2018): Cuadernos Latinoamericanos de Administración | spa |
dc.relation.uri | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/2654 | |
dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | * |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
dc.rights.accessrights | https://purl.org/coar/access_right/c_abf2 | |
dc.rights.creativecommons | 2018-12-15 | |
dc.rights.local | Acceso abierto | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0 | * |
dc.subject | Neuromarketing | |
dc.subject | Preferencia | |
dc.subject | Elección | |
dc.subject | Consumidor | |
dc.subject | Decisión | |
dc.subject | Comportamiento | |
dc.subject | Empresa | |
dc.subject | Publicidad | |
dc.subject.keywords | Neuromarketing | |
dc.subject.keywords | Preference | |
dc.subject.keywords | Choice | |
dc.subject.keywords | Consumer | |
dc.subject.keywords | Decision | |
dc.subject.keywords | Behavior | |
dc.subject.keywords | Company | |
dc.subject.keywords | Publicity. | |
dc.title | Tendencias de investigación en neuromarketing | |
dc.title.translated | Research trends in neuromarketing | |
dc.type.driver | info:eu-repo/semantics/article | |
dc.type.local | Artículo de revista | |
dc.type.redcol | https://purl.org/redcol/resource_type/CJournalArticle |