Warm, un proyecto para todas

Abstract

At the intersection between communication design and functional fashion, Warm is born, a brand that offers innovative solutions to a common but still stigmatized experience in women's lives: menstruation. This project responds to the urgent need for garments that accompany the female body during her hormonal changes, without affecting her physical performance, comfort or mental health. Through the use of sustainable textiles, ergonomic designs and an empathetic communication strategy, Warm seeks to establish an emotional and functional bond with its users. Beyond being a sportswear brand, it positions itself as a daily ally that understands and respects women's cycles. This thesis proposes a comprehensive communication design strategy for Warm, demonstrating how design can become a tool for social change, capable of breaking taboos, especially those related to menstruation and the role of women in sports and wellness.