Perfiles de involucramiento de los consumidores de implementos deportivos en la ciudad de Santiago de Cali
| dc.contributor.author | David Tenorio, Luís Enrique | |
| dc.contributor.author | Cruz González, Natali | |
| dc.contributor.author | Rojas Ospina, Alexis | |
| dc.date.accessioned | 2021-07-16T13:11:25Z | |
| dc.date.available | 2021-07-16T13:11:25Z | |
| dc.date.issued | 2021-04-28 | |
| dc.description.abstract | Existe poca evidencia empírica sobre la relación entre el involucramiento del producto desde el abordaje del consumidor, en especial, cuando se habla del sector de la venta minorista de implementos deportivos. Esta investigación tiene como objetivo determinar el grado de involucramiento de los consumidores en la ciudad de Santiago de Cali, lo que permitirá a las empresas del sector en el país ofrecer nuevas líneas de productos de acuerdo con características diseñadas para su satisfacción. La metodología utilizada se basa en un enfoque cuantitativo y como instrumento de recolección de información se utilizó la encuesta, basada en el instrumento IP6. Como principal resultado, se encontró que la dimensión que más pesa en el momento de la compra es el placer percibido, aunque no existen diferencias significativas entre cada dimensión. | spa |
| dc.description.abstractenglish | There is little empirical evidence on the relationship between the involvement of the product from the consumer approach; especially when it comes to the sporting goods retail sector. This research aims to determine the degree of consumer involvement in the city of Santiago de Cali, which will allow companies in the sector in the country to offer new lines of products according to characteristics designed for their satisfaction. The methodology used in the present is based on a study in a quantitative approach and as an instrument for collecting information, the survey was used, based on the IP6 instrument. As the main result, it was found that the dimension that weighs the most at the time of purchase is perceived pleasure, although there are no significant differences between each dimension | eng |
| dc.format.mimetype | application/pdf | |
| dc.identifier.instname | instname:Universidad El Bosque | spa |
| dc.identifier.issn | 2248-6011 | |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad El Bosque | spa |
| dc.identifier.repourl | repourl:https://repositorio.unbosque.edu.co | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12495/5932 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad el Bosque | spa |
| dc.publisher.journal | Universidad el Bosque | spa |
| dc.relation.ispartofseries | 2248-6011 | spa |
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| dc.relation.uri | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/3408/2942 | |
| dc.rights | Atribución-NoComercial-CompartirIgual 4.0 Internacional | * |
| dc.rights.accessrights | https://purl.org/coar/access_right/c_abf2 | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.local | Acceso abierto | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0/ | * |
| dc.subject | Consumidor | spa |
| dc.subject | Comportamiento | spa |
| dc.subject | Deporte | spa |
| dc.subject.keywords | Consumer | spa |
| dc.subject.keywords | Behavior | spa |
| dc.subject.keywords | Sport | spa |
| dc.title | Perfiles de involucramiento de los consumidores de implementos deportivos en la ciudad de Santiago de Cali | spa |
| dc.title.translated | Profiles of involvement of consumers of sports equipment in the city of Santiago de Cali | spa |
| dc.type.coar | https://purl.org/coar/resource_type/c_6501 | |
| dc.type.coarversion | https://purl.org/coar/version/c_970fb48d4fbd8a85 | |
| dc.type.driver | info:eu-repo/semantics/article | |
| dc.type.hasversion | info:eu-repo/semantics/publishedVersion | |
| dc.type.local | Artículo de revista | spa |