Análisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017
dc.contributor.author | Rueda Vega, Juan David | |
dc.contributor.author | Robert González, Mario Andrés | |
dc.contributor.author | Alonso González, Antonio | |
dc.contributor.author | Collazos Hernández, Iulderc | |
dc.date.accessioned | 2020-10-23T19:32:46Z | |
dc.date.available | 2020-10-23T19:32:46Z | |
dc.date.issued | 2018 | |
dc.description.abstract | La presente investigación, se desarrolló como un proyecto conjunto realizado en 2017, por estudiantes del programa de Marketing y Negocios Internacionales de la Universidad Sergio Arboleda, pertenecientes al semillero Young Marketeers’ Research Group – YM | spa |
dc.description.abstractenglish | The present research was a joint project carried out in 2017 by students of the Marketing and International Business Program of Sergio Arboleda University belonging to the Young Marketeers’ Research Group – YMRG, in collaboration with board members of the | eng |
dc.identifier.doi | https://doi.org/10.18270/cuaderlam.v14i26.2627 | |
dc.identifier.instname | instname:Universidad El Bosque | spa |
dc.identifier.issn | 2248-6011 | |
dc.identifier.issn | 1900-5016 | |
dc.identifier.reponame | reponame:Repositorio Institucional Universidad El Bosque | spa |
dc.identifier.repourl | repourl:https://repositorio.unbosque.edu.co | |
dc.identifier.uri | https://hdl.handle.net/20.500.12495/4585 | |
dc.language.iso | spa | |
dc.publisher | Universidad El Bosque | spa |
dc.publisher.journal | Cuadernos Latinoamericanos de Administración | spa |
dc.relation.ispartofseries | Cuadernos Latinoamericanos de Administración, Vol 14 No 26 (2018) | spa |
dc.relation.uri | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/2627 | |
dc.rights | Attribution-NonCommercial-ShareAlike 4.0 International | * |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
dc.rights.accessrights | https://purl.org/coar/access_right/c_abf2 | |
dc.rights.creativecommons | 2018-06-15 | |
dc.rights.local | Acceso abierto | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-sa/4.0 | * |
dc.subject | Mercadeo | |
dc.subject | Marketing | |
dc.subject | Mercadotecnia | |
dc.subject | Mercadología | |
dc.subject | Pregrado | |
dc.subject | Colombia | |
dc.subject.keywords | Marketing | |
dc.subject.keywords | Grade | |
dc.subject.keywords | Colombia | |
dc.title | Análisis de la oferta educativa superior de pregrados universitarios de marketing en Colombia, en 2017 | |
dc.title.translated | Analysis of the higher education offer of undergraduate marketing degrees in Colombia, in 2017 | |
dc.type.driver | info:eu-repo/semantics/article | |
dc.type.local | Artículo de revista | |
dc.type.redcol | https://purl.org/redcol/resource_type/CJournalArticle |