Corporate social responsibility performance disclosed in virtual media by the impact of COVID-19
| dc.creator | Hernández Pajares, Julio | |
| dc.creator | Yagui Nishii, Valeria | |
| dc.date | 2021-09-09 | |
| dc.date.accessioned | 2025-08-22T20:01:09Z | |
| dc.date.available | 2025-08-22T20:01:09Z | |
| dc.description | The economic aspects of companies have been affected due to the contingency generated by the COVID-19 pandemic, this has led to different actions of Corporate Social Responsibility (CSR) with its stakeholders, promoted by nongovernmentalorganizations and governments. In this context, Peruvian companies also promptly participated in these CSR activities, which were reported to their stakeholders in different media. For this reason, the objective of this research was an analysis of CSR performance disclosed in virtual media due to the impact of the COVID-19 pandemic. To meet this objective, a qualitative study was carried out through a content analysis of the CSR actions that Peruvian companies disclosed in theirweb pages and social networks in the first half of 2020. The results of the study indicate that an important performance of corporate sustainability was presented with the community in social assistance. Regarding the actions with workers andclients, these presented less disclosure, and were focused on aspects that allowed them to maintain their operations. These practices, in most cases, present a reactive approach to acting on social responsibility and, in other situations, theybecome proactive responses aimed at contributing to the sustainable development of stakeholders. | en-US |
| dc.description | La economía de las empresas ha sido afectada por la contingencia generada por la pandemia del COVID-19.Esto ha provocado varias acciones por parte de la Responsabilidad Social Empresarial (RSE) con sus grupos de interés,que son promovidas por organizaciones no gubernamentales y gobiernos. En este contexto, las empresas peruanastambién participaron prontamente de estas actividades de RSE, que fueron informadas a sus grupos de interés en distintos medios de comunicación. Por este motivo, esta investigación se planteó como objetivo un análisis del desempeño de RSE divulgado en medios virtuales por el impacto de la pandemia por el COVID-19. Para cumplir este objetivo, se llevó a cabo un estudio cualitativo mediante un análisis de contenido de las actuaciones de RSE, que empresas peruanas divulgaron en sus páginas web y redes sociales en el primer semestre de 2020. Los resultados del estudio señalan que se presentó un importante desempeño de sostenibilidad corporativa con la comunidad en ayudas sociales. En cuanto a las acciones con trabajadores y clientes, estas presentaron una menor divulgación y estuvieron enfocadas en aspectos que les permitieron mantener sus operaciones. Estas prácticas, en la mayor parte de los casos, presentan un enfoque reactivo de actuación de responsabilidad social y, en otras situaciones, se convierten en respuestas proactivas destinadas a contribuir al desarrollo sostenible de los grupos de interés. | es-ES |
| dc.format | application/pdf | |
| dc.identifier | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/rse_covid_19_medios_virtuales | |
| dc.identifier | 10.18270/cuaderlam.v17i33.3438 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12495/16144 | |
| dc.language | spa | |
| dc.publisher | Universidad El Bosque | es-ES |
| dc.relation | https://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/rse_covid_19_medios_virtuales/3115 | |
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| dc.rights | Derechos de autor 2021 Cuadernos Latinoamericanos de Administración | es-ES |
| dc.rights | http://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | Cuadernos Latinoamericanos de Administración; Vol. 17 No. 33 (2021): Cuadernos Latinoamericanos de Administración | en-US |
| dc.source | Cuadernos Latinoamericanos de Administración; Vol. 17 Núm. 33 (2021): Cuadernos Latinoamericanos de Administración | es-ES |
| dc.source | 2248-6011 | |
| dc.source | 1900-5016 | |
| dc.source | 10.18270/cuaderlam.v17i33 | |
| dc.subject | COVID-19 | en-US |
| dc.subject | social networks | en-US |
| dc.subject | corporate social responsibility | en-US |
| dc.subject | COVID-19 | es-ES |
| dc.subject | redes sociales | es-ES |
| dc.subject | responsabilidad social corporativa | es-ES |
| dc.title | Corporate social responsibility performance disclosed in virtual media by the impact of COVID-19 | en-US |
| dc.title | Desempeño de responsabilidad social empresarial divulgado en medios virtuales por el impacto del COVID-19 | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |