Show simple item record

dc.contributor.authorDavid Tenorio, Luís Enrique
dc.contributor.authorCruz González, Natali
dc.contributor.authorRojas Ospina, Alexis
dc.date.accessioned2021-07-16T13:11:25Z
dc.date.available2021-07-16T13:11:25Z
dc.date.issued2021-04-28
dc.identifier.issn2248-6011spa
dc.identifier.urihttp://hdl.handle.net/20.500.12495/5932
dc.description.abstractExiste poca evidencia empírica sobre la relación entre el involucramiento del producto desde el abordaje del consumidor, en especial, cuando se habla del sector de la venta minorista de implementos deportivos. Esta investigación tiene como objetivo determinar el grado de involucramiento de los consumidores en la ciudad de Santiago de Cali, lo que permitirá a las empresas del sector en el país ofrecer nuevas líneas de productos de acuerdo con características diseñadas para su satisfacción. La metodología utilizada se basa en un enfoque cuantitativo y como instrumento de recolección de información se utilizó la encuesta, basada en el instrumento IP6. Como principal resultado, se encontró que la dimensión que más pesa en el momento de la compra es el placer percibido, aunque no existen diferencias significativas entre cada dimensión.spa
dc.format.mimetypeapplication/pdf
dc.language.isospaspa
dc.publisherUniversidad el Bosquespa
dc.relation.ispartofseries2248-6011spa
dc.relation.urihttps://revistas.unbosque.edu.co/index.php/cuaderlam/article/view/3408/2942spa
dc.rightsAtribución-NoComercial-CompartirIgual 4.0 Internacional*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.subjectConsumidorspa
dc.subjectComportamientospa
dc.subjectDeportespa
dc.titlePerfiles de involucramiento de los consumidores de implementos deportivos en la ciudad de Santiago de Calispa
dc.type.localArtículo de revistaspa
dc.subject.keywordsConsumerspa
dc.subject.keywordsBehaviorspa
dc.subject.keywordsSportspa
dc.type.hasversioninfo:eu-repo/semantics/publishedVersion
dc.publisher.journalUniversidad el Bosquespa
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.driverinfo:eu-repo/semantics/article
dc.identifier.instnameinstname:Universidad El Bosque
dc.identifier.reponamereponame:Repositorio Institucional Universidad El Bosque
dc.identifier.repourlrepourl:https://repositorio.unbosque.edu.co
dc.title.translatedProfiles of involvement of consumers of sports equipment in the city of Santiago de Calispa
dc.description.abstractenglishThere is little empirical evidence on the relationship between the involvement of the product from the consumer approach; especially when it comes to the sporting goods retail sector. This research aims to determine the degree of consumer involvement in the city of Santiago de Cali, which will allow companies in the sector in the country to offer new lines of products according to characteristics designed for their satisfaction. The methodology used in the present is based on a study in a quantitative approach and as an instrument for collecting information, the survey was used, based on the IP6 instrument. As the main result, it was found that the dimension that weighs the most at the time of purchase is perceived pleasure, although there are no significant differences between each dimensionspa
dc.relation.referencesAjzen, I. y Fishbein, M. (1975). Belief, attitude, intention and behaviour an introduction to theory and research. Adison Wesley.spa
dc.relation.referencesAssael, H. (1998). Consumer behaviour and marketing action. South-Western College: International Thomson Publishingspa
dc.relation.referencesAyman, U. y Kaya, A. (2014). Consumption of branded fashion apparel: Gender differences in behavior. Social Behavior and Personality: an international journal, 42(0), S1-S8. https://doi.org/10.2224/sbp.2014.42.0.1spa
dc.relation.referencesBäckström, K. y Johansson, U. (2006). Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives. Journal of retailing and consumer services, 13(6), 417-430. https://doi.org/10.1016/j.jretconser.2006.02.005spa
dc.relation.referencesBaumgartner, H. y Pieters, R. (2003). The structural influence of marketing journals: A citation analysis of the discipline and its subareas over time. Journal of marketing, 67, 123-139. https://doi.org/10.1509/jmkg.67.2.123.18610spa
dc.relation.referencesBausela, E. (2005). SPSS: Un instrumento de análisis de datos cuantitativos. Revista de Informática Educativa y Medios Audiovisuales, 2(4), 62-69. http://laboratorios.fi.uba.ar/lie/Revista/Articulos/020204/A3mar2005.pdfspa
dc.relation.referencesBei, L. y Widdows, R. (1999). Product knowledge and product involvement as moderator’s of the effects of information on purchase decisions: a case study using the perfect information frontier approach. The journal of consumer affairs, 33(1), 165-186. https://doi.org/10.1111/j.1745-6606.1999.tb00765.xspa
dc.relation.referencesBernal, C. (2010). Metodología de la investigación. Pearson.spa
dc.relation.referencesBlackwell, R. D. y Miniard, P. (2001). Consumer Behavior. Harcourt College Publishers.spa
dc.relation.referencesBrassington, F. y Pettitt, S. (2005). Principles of marketing. Prentice Hall.spa
dc.relation.referencesDuque-Oliva, E. J. y Ramírez-Angulo (2014). Evolución conceptual y relación entre involucramiento y lealtad. Suma de Negocios, 5(12), 169-179.spa
dc.relation.referencesEscorcia, O. (2010). Manual para la investigación . Universidad nacional de Colombia.spa
dc.relation.referencesFoxall, G. R. (2002). Consumer behaviour analysis. Taylor & Francis.spa
dc.relation.referencesGordon, W. (2004). Consumer decision making. Admap.spa
dc.relation.referencesHansen, T. (2005). Perspectives on consumer decision making: an integrated approach. Journal of consumer behaviour, 4(6), 420-437.spa
dc.relation.referencesHernández-Sampieri, R. y Mendoza, C. P. (2018). Metodología de la investigación. McGraw-Hill.spa
dc.relation.referencesHoward, J. A. y Sheth, J. (1969). The theory of buying behaviour. Wiley.spa
dc.relation.referencesKim, H. S. (2005). Consumer profiles of apparel product involvement and values. Journal of Fashion Marketing and Management: An International Journal, 9(2), 207-220.spa
dc.relation.referencesKuester, S., Feurer, S., Schumacher, M. y Reinartz, D. (2015). Comparing the incomparable? How consumers judge the price fairness of new products. International Journal of Research in Marketing, 32(3), 272 - 283.spa
dc.relation.referencesLaurent, G. y Kapferer, J. N. (1985). Measuring consumer involvement profiles. Journal of marketing research, 22(1), 41-53.spa
dc.relation.referencesLópez, P. L. (2004). Población muestra y muestreo. Punto cero, 9(8), 69 - 74.spa
dc.relation.referencesNadeem, W., Juntunen, M. y Juntunen, J. (2017). Consumer segments in social commerce: A latent class approach. Journal of Consumer Behaviour, 16(3), 279-292. https://doi.org/10.1002/cb.1632spa
dc.relation.referencesO’Cass, A. (2000). An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing. Journal of Economics Psychology, 21(5), 545-576. https://doi.org/10.1016/ S0167-4870(00)00018-0spa
dc.relation.referencesRadder, L. y Huang, W. (2008). High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university. Journal of fashion marketing and management, 12(2), 232-243.spa
dc.relation.referencesRamírez, P. y Duque, E,(2013). Involucramiento de producto y lealtad de marca para productos de consumo masivo en Bogotá D. C. Estudios Gerenciales, 303-312.spa
dc.relation.referencesRintamäki, T. y Kaisa, K. (2017). From perceptions to propositions: Profiling customer value across retail contexts. Journal of Retailing and Consumer Services, 37, 159-167.spa
dc.relation.referencesRojas, C. y Lara, J. S. (2014). Relación entre involucramiento y personalidad de la marca, una revisión. XXXVIII Encontro da ANPAD. http://www.anpad.org.br/admin/pdf/2014_EnANPAD_MKT1984.pdfspa
dc.relation.referencesSchiffman, L. G., Kanuka, L. y Gómez, J. (2005). Comportamiento del consumidor. Pearson educación.spa
dc.relation.referencesSolomon, M. y Rabolt, N. (2004). Consumer behavior: in fashion. Prentice Hallspa
dc.relation.referencesSolomon, M., Rusell-Bennett, R., Previte, J. (2012). Consumer behaviour. Pearson Higher Education AU.spa
dc.relation.referencesSreen, N., Purbey, S. y Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177-189. https://doi.org/10.1016/j.jretconser.2017.12.002spa
dc.relation.referencesTanner, J. y Raymond, M. A. (2012). Principles of Marketing. Flatworld.spa
dc.relation.referencesVera, J. (2010). La influencia de los componentes del valor percibido de la marca en los componentes del perfil de involucramiento del consumidor. Ciencias estrátegicas, 18(24), 237-257.spa
dc.relation.referencesVera, J. (2009). Diferencias en el perfil de involucramiento entre productos de conveniencia y productos de comparación. Contaduría y administración, (231), 127-149.spa
dc.relation.referencesVera, J. (2003). Perfiles de involucramiento del consumidor y el instrumento de medición para consumidores mexicanos “IP6”. Contaduría y Administración, (208), 83-96.spa
dc.relation.referencesWarrington, P. y Shim, S. (2000). An empirical investigation of the relationship between product involment commitment. Psychology & Marketing, 17(9), 761-782. https://doi.org/10.1002/1520-6793(200009)17:9<761::AID-MAR2>3.0.CO;2-9spa
dc.relation.referencesZeithaml, V. (1988). Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing, 52(3), 2 - 22.spa
dc.rights.localAcceso abiertospa
dc.rights.accessrightshttp://purl.org/coar/access_right/c_abf2
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85


Files in this item

Thumbnail
Thumbnail

This item appears in the following Collection(s)

Show simple item record

Atribución-NoComercial-CompartirIgual 4.0 Internacional
Except where otherwise noted, this item's license is described as Atribución-NoComercial-CompartirIgual 4.0 Internacional