Formulación y evaluación de un proyecto para la creación de una empresa dedicada a la prestación de servicios a biciusuarios en la ciudad de Bogotá D.C.
Estupiñan Guevara, Sebastián Felipe
Guerrero Sarmiento, Daniel Enrique
Salamanca Huertas, Oscar Javier
Bonilla Ballesteros, José Fernando
Universidad El Bosque
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This document aims to determine the feasibility for the creation of a company dedicated to the provision of services to biciusariums in the city of Bogotá, in order to establish appropriate marketing strategies for customer acquisition, location, plant distribution and analysis of necessary costs. The research line of Design and Organizational Management is taken as a base, hand in hand with the bio-psycho-social and cultural approach of the El Bosque University, and in turn, organizational processes of services, professional competencies, among others are managed. From the implementation of different tools for commercial study such as surveys, direct observation and in-depth interview, the necessary information is provided to continue with a technical study, in which a factor weighting method will be used that will determine the exact location of the establishment, taking into account different criteria such as suppliers, infrastructure, market, competition, among others, the space and infrastructure needs are subsequently proposed. For the financia! study, different calculations will be carried out, such as the period of return to investment (Payback), breakeven point, VPN, IRR and TMAR. Additionally, a Bikefriendly culture is promoted, with which the use of the bicycle as a means of transport and sometimes as a work or entertainment tool is supported, dueto the current environmental problems.
TopicsEstudio de factibilidad -- Vehículos -- Bogotá (Colombia)
Usuarios -- Bicicletas -- Bogotá (Colombia)
Empredimiento -- Bogotá (Colombia)