Estudio de viabilidad para la apertura de un nuevo punto de venta de la empresa Disflenal S.A.S en el municipio de El Rosal, Cundinamarca.
Grajales García, Dennis Paola
Velasco Puerto, Nicolás
Vega Camacho, Oscar
Universidad El Bosque
MetadataShow full item record
This degree work aims to determine the feasibility of locating a point of sale of the company Disfleenal S.A.S in the municipality of El Rosal. For this, a market study was carried out using the survey and direct observation as tools, in arder to know the purchase frequencies, the competitive context and the needs of the target audience. Subsequently, the technical study was elaborated, where the needs of the facilities for the reception, storage, enlistment and distribution of the products were evaluated, using engineering tools such as the method of qualification by points, block diagram, process map and distribution in plant. Finally, the financia! study was prepared that allowed us to conclude that the project is not profitable, obtaining that the investment will never be recovered and each year the losses would increase. The cost benefit ratio is less than one, indicating that the costs outweigh the benefits, therefore, the project should not be considered. The market study and the technician show that there is potential within the municipality, but financially, it would not be a good idea far the owner or investors.
TopicsInforme financiero -- Productos y servicios -- Cundinamarca (Colombia : Departamento)
Estudio de factibilidad -- Cundinamarca (Colombia : Departamento)
Empresas -- Gestión -- Cundinamarca (Colombia : Departamento)
The following license files are associated with this item: