Caracterización de la comunidad en la universidad el bosque como potencial público objeto “target” o consumidor de los servicios prestados por las clínicas odontológicas de la Universidad El Bosque. Validación de instrumento

Resumen

The dentistry clinics of Universidad El Bosque (UEB) have a teaching service attention model which means that patients are examined by students under teacher supervision, thus obtaining new patients may be complicated. It has been considered that the UEB community could be a source of patients due to ease of access and timeslot availability. Therefore an instrument was structured in order to characterize and determine what are the needs or expectations in dentistry of this community. The instrument was developed with Google Form and consists of 27 questions: 8 oriented at demographic characteristics, 5 to get to know its expectations and 14 for evaluating the service by those who have already attended. The instrument has not been validated yet so the aim of this study was to do so regarding reliability. It was sent via email from the dean’s office to the community – academics, administrative staff and students – of the school of psychology. The survey was answered by 28 persons: 82% academics, 18%administrative staff and no students. The responses had 86% women, age range between 25 years and 59 years and 100% are present in the university during the day shift. The service has been used by 15 persons (53.6%) only and only 13 received some kind of treatment. Those who attended state that the experience was good, integrally organized and with good specialists; however, 75% say that the treatment duration was too long. The predominant reason for attendance was a general check-up; however, aesthetics and pain were also reported. The most sought treatment is general dentistry (61%) and 75% of those surveyed expects an integral service, with good specialists, up-to-date technology and high quality; 68% of responders state they would attend or continue attending with confidence the clinical service offered by the university.

Descripción

Las clínicas odontologías de la Universidad El Bosque [UEB] tienen el modelo de atención docencia-servicio, lo que significa que los pacientes son atendidos por estudiantes bajo la asesoría de un docente por lo que la consecución de pacientes suele ser complicada. Se ha considerado que la Comunidad de la UEB puede ser una fuente de pacientes por facilidad de acceso y horario a la misma por lo que se estructuro un instrumento para caracterizar, así como conocer cuáles son las necesidades o expectativas de atención en odontología de esta comunidad, este instrumento está montado en Google Form la cual consta de 27 preguntas; 8 preguntas orientadas a conocer las características demográficas de comunidad Universitaria, 5 preguntas para conocer sus expectativas y 14 para evaluar el servicio de aquellas personas que ya han asistido a las clínicas odontológicas UEB. El instrumento aún no ha sido evaluado por tal razón el objetivo de este estudio fue validar su confiabilidad. Para tal fin, se envió el formulario a la comunidad universitaria –Académicos, Administrativos y estudiantes- de la Facultad de psicología, vía correo electrónico desde su decanatura. La encuesta fue contestada por un total de 28 personas, 82% académicos y 18% administrativos, no hubo respuesta de ningún estudiante. De los que respondieron se observó que el 86% fueron mujeres, el rango de edad estuvo entre 25 – 59 años de edad y el 100 % están presentes en la Universidad durante la jornada diurna. Del total de los encuestados solo 15 personas, (53.6%) han consultado al servicio de las clínicas odontológicas UEB pero solo 13 recibieron tratamiento. Para la mayoría de los atendidos su experiencia fue buena, integral organizada y con buenos especialistas, sin embargo para el 75 % el tiempo del tratamiento fue muy prolongado. En general se observó que el mayor motivo por el cual se consulta un servicio odontológico es para valoración general, sin embargo también se reportó como motivo de consulta la estética y el dolor. En efecto el tratamiento más buscado es el de odontología general (61 %) y más del 75% de los encuestados espera que el servicio sea: integral, con buenos especialistas, con tecnología avanzada y de alta calidad. El 68 % de los encuestados asistiría y seguiría asistiendo con confianza al servicio en las clínicas odontológicas ofrecidas por la universidad.

Abstract

The dentistry clinics of Universidad El Bosque (UEB) have a teachingservice attention model which means that patients are examined bystudents under teacher supervision, thus obtaining new patients may becomplicated. It has been considered that the UEB community could be a source of patients due to ease of access and timeslot availability. Therefore an instrument was structured in order to characterise and determine what are the needs or expectations in dentistry of this community. The instrument was developed with Google Form and consists of 27 questions: 8 oriented at demographic characteristics, 5 to get to know its expectations and 14 for evaluating the service by those who have already attended. The instrument has not been validated yet so the aim of this study was to do so regarding reliability. It was sent via email from the dean’s office to the community – academics, administrative staff and students – of the school of psychology. The survey was answered by 28 persons: 82% academics, 18% administrative staff and no students. The responses had 86% women, age range between 25 years and 59 years and 100% are present in the university during the day shift. The service has been used by 15 persons (53.6%) only and only 13 received some kind of treatment. Those who attended state that the experience was good, integrally organised and with good specialists; however, 75% say that the treatment duration was too long. The predominant reason for attendance was a general check-up; however, aesthetics and pain were also reported. The most sought treatment is general dentistry (61%) and 75% of those surveyed expects an integral service, with good specialists, up-to-date technology and high quality; 68% of responders state they would attend or continue attending with confidence the clinical service offered by the university

Palabras clave

Encuesta mercadeo, Público objeto, Comunidad Universitaria

Keywords

Marketing survey, Public object, University community

Temáticas

Características de la población
Educación en salud

Citación

Colecciones