Examinando por Autor "Silva Ardila, Jenny Paola"

Mostrando 1 - 1 de 1
  • Miniatura
    Ítem
    Caracterización de posibles usuarios de Fintech en la ciudad de Bogotá.
    (Universidad El Bosque) Silva Ardila, Jenny Paola; Montenegro, Yamile Andrea
    The arrival of the Fintech in the country is transforming the financial ecosystem and how to interact with financial services platforms for Colombians. In order to contribute to the study of this ecosystem in the country, this study seeks to identify possible profiles of use. The study aims to determine the arrociation between intent to purchase and factors such as attitudes about behavior, social norm, belifs of control, experience, perception of security and privacy trust and interest. The results of the regression analysis suggest that the intention to use Fintech is facilitated by positive ettitudes in users, followed by demographic and psychographic variables.